We’ve all heard that “your network is your net worth.” Networking is about building relationships that provide access to knowledge, opportunities, and support. In today’s world, information is immensely valuable, and a well-connected network grants you access to insights and opportunities that can truly accelerate your journey.
Think about this: someone wants to travel to a new country. Without a network, they’d spend hours scouring the internet, uncertain of which sources to trust. But if they have a network, a single call could connect them to someone who’s been there before, someone who can provide reliable advice, recommendations, and maybe even a friend waiting to greet them. The result? A smoother experience, saved time, and confidence that comes from trusted insights.
Building a Network: Start with Value
The foundation of effective networking is value. Networking is most powerful when it’s seen as a two-way street where you’re not just taking but also giving. To make networking meaningful, bring value to the table. For example, I once connected with a highly successful friend, but our relationship grew not because of what she could give me, but because I first helped her with some financial transactions that she had no time for. This simple act led to a friendship where she, in turn, introduced me to other valuable connections, creating a network of support I never expected.
Value doesn’t always have to be about money or status. It could be knowledge, support, or even something as simple as saving someone time. People remember those who bring value into their lives, no matter how small the act may seem.
The Importance of Flexibility in Networking
To network effectively, you must also practice wisdom and flexibility. This means adapting to others’ perspectives and interests. Limiting your connections to people who are just like you can be, well, limiting. By embracing diversity and building relationships across different backgrounds and perspectives, you open up entirely new opportunities.
For instance, I have a contact who isn’t someone I’d usually know, let alone message casually. But through a series of interactions where I offered value, we built a mutual respect and support. Now, she’s introduced me to people in fields I wouldn’t have had access to otherwise. This example reminds me of the biblical story of Paul, who adapted his approach to connect with people from different walks of life. A willingness to meet people where they are can be the bridge to many strong relationships.
Steps to Build a Strong Network
- Identify Key Connections: Reflect on the kinds of relationships that align with your goals and values.
- Define the Value You Offer: Think about what unique skills, insights, or support you can provide. Leading with value makes connections more meaningful and lasting.
- Build Confidence: Networking is an active process; have faith in what you bring to the table and don’t hesitate to initiate connections.
- Give First: Rather than immediately seeking something in return, focus on what you can offer others. This approach opens doors, builds trust, and creates a positive reputation within your network.
Building a Diverse Network Beyond Wealth
A truly valuable network isn’t just about connecting with those who are wealthy or powerful. Instead, it’s about creating a circle of support across various fields and backgrounds. Successful people often understand this well, engaging with people at different levels and understanding that meaningful support and insight come from diverse sources.
Imagine a political candidate, for example, relying on grassroots connections to secure votes. They need support from every level, from influential connections to community members who connect with voters. It’s not about wealth alone, but about building meaningful relationships with people across different layers of society.
A Broader Perspective on Networking
Networking isn’t just about exchanging contacts; it’s about creating a foundation of relationships you can rely on for guidance, knowledge, and collaboration. Over time, it’s important to assess and adapt your network to ensure it remains aligned with your goals. Relationships evolve, and so should your network.
This is just an introduction to networking. There’s much more to explore, from emotional intelligence and social skills to knowing when to move on from expired connections. But the key takeaway is this: build a network with purpose, be proactive, and prioritise value. A strong network isn’t just an asset; it’s a bridge to growth, new insights, and lasting impact.
Let me know if you found value!